Southport SEO Tip 37
Are you using customised 404 and other Error Pages? Why not help your visitors to find what they're looking for?
By having a Customised 404 or Page Not Found, or other error page, you can then direct your visitors to what you think they might be looking for,and show them that your website isn't broken, and that they haven't sone anything wrong. Perhaps you’ll have a search box on the page, or links to the most popular sections on your website or the pages you want them to see. If you’re an Ecommerce site then you won’t want to lose a sale because of a typo, or because a product isn’t in stock. Why not take this opportunity to make use of your Keywords, and use them as Anchor Text for relevant product categories?
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