Southport SEO Tip 35


Do you make the most of seasonal changes or promotions on your website?

By establishing your Marketing Calendar, and busy times of the year, you can prepare your website in advance to take advantage of people looking for the products or services. If you know that your products are used in summer, or that people are looking for your services at Christmas, or at the end of the tax year, you can ensure that you have the right Keyword rich Content to attract people who are searching for what you offer. This head start will mean that your site is more likely to rank higher in the SERPS, and so lead to more visitors and conversions. Depending on the size of your site, you can expect it to take several months before your new content is found and ranked by the search engines.

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