Southport SEO Tip 30


Are your Keywords used by people researching or buying?

Depending on the type of website your run, and whether it’s an Ecommerce site, your visitors might be searching for information, reviews or be ready to buy. If your Keywords are quite generic, then they might be used by people researching, not buying. Longer tail phrases of several keywords will be used by people ready to buy. Think about how you would search for a new computer, or car, or holiday. Your visitors will do the same. You’ll be more successful targeting long tail keywords, like holiday cottages in France, or men’s designer sunglasses than generic phrases, like holidays, or sunglasses. How can you apply this to your pages, keywords and Online Marketing strategy?

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