Southport SEO Tip 19


What are you doing to encourage your visitors to return to your website?

If your visitors don’t find what they are looking for, or don’t like your design, or your website is hard to Navigate, then they will leave. If your site takes a long time to load, or visitors are made to fill in a form, or are forced to sit through a video before they see your Content or products, then they are unlikely to return. This sort of approach wouldn’t be acceptable in a Bricks And Mortar store, so why is it any better in an Ecommerce environment? Are you offering incentives for people to return, such as news, or special offers, or new products, or does your content stay the same for months at a time?

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