Southport SEO Tip 16


Are you using the same words and syntax as your visitors? Do you use synonyms, and other related words in your content?

Just because you know your industry inside out, it doesn't mean that your visitors do. Will people use the same names as you use for your products? Do your products solve problems, and do you mention these sorts of problems on your website? Do people search for your products by a generic name? Do people want help filling in form ABC123, or tax advice? A new processor or more memory, or a faster computer? A 42" TV, or a large screen TV? How can you make sure that your copy is relevant to your target audience, and your Ecommerce product descriptions are appropriate?

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