SEO Glossary I from Southport SEO

 

SEO Glossary I from Southport SEO

I

Find out more about SEO Terms beginning with the letter I.


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Internal Links

Internal Links are essential, so that your visitors can explore the whole of your website. Search Engines are able to read the navigation of websites, so it’s important to make sure that you have links in the text, or copy of your website, and to use relevant Anchor Text, rather than “Click Here”.

Internet Marketing is the process of advertising and selling online. Many of the same ideas that work offline will also work online. SEO and PPC are part of Internet marketing.

IP Address

An IP Address signifies a location on the internet, similar to the way a postal address works. Instead of having to remember the numeric IP address, URLs are used, so that an IP address of 100.100.100.100 might be http://www.yourwebsite.com instead. IP addresses can also denote country and region, and so can be used for effective delivery of advertising and content. Analytics programs also allow traffic from crtain IP addresses to be excludes, so that all company traffic to the company website won’t be included in the reports.


Find out more about SEO by choosing a letter.

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