SEO Glossary B From Southport SEO


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Find out more about SEO Terms beginning with the letter B

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Banners are large adverts on a website and could be Affiliate links. These could be a great way for your website to make money.

Below The Fold

Below The Fold comes from print industry, and refers to newspapers. On a website, it refers to information below what can be seen on a page, and so involves the user having to scroll down. Having important information, text, or images below the fold is seen as a bad thing.


Bing is Microsoft’s Search Engine, and offers something a bit different from the services provided by Google and Yahoo, and is gaining in popularity. Normally provides less traffic than Yahoo, depending on the Keyword.

Black Hat SEO

Black Hat SEO refers to the unscrupulous tactics employed by some SEO companies and consultants. These methods are frowned upon by the Search Engines and lead to the website being banned from the Search Engines.


A blog, or web log, is a great way to promote your website, and show a more personal side to your company. By keeping your blog updated several times a week, you’ll encourage the Search Engines to keep coming back to your site.

Bounce Rate

The Bounce Rate is the percentage of people who visit your website and leave without looking at another page. This figure is can be measured in Google Analytics, and is can be an indication of how well your website is performing. A bounce rate of up around 40-60% is the norm, depending on the sort of website.

Bricks and Mortar Store

Bricks and Mortar Store refers to an physical shop, as opposed to an online shop. Some aspects of marketing are the same online as offline, so what works in your shop, might also be appropriate for your ecommerce site.

Brochure Site

A Brochure Site is another way of describing a site that informs rather than sells. The aim of your site might be to provide information, such as for tourism or leisure, or for data capture, rather than selling. An alternative to an ecommerce site

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