SEO Glossary A from Southport SEO


SEO Glossary A from Southport SEO


Find out more about SEO Terms beginning with the letter A.

Find out more about SEO by choosing a letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

About Us

An About Us page can add some credibility to your website, and help you build up some trust with your target audience. It can be used to show pictures of your staff, your awards, or your corporate responsibility policy.

Accessibility Policy

An Accessibility Policy shows how your website can be used by those who may have special requirements from a website, or may need help accessing menus.


Adsense is Google’s method of displaying Adwords adverts on webpages. By signing up and allowing Google to display relevant adverts on your website, you will be paid for each advert that is clicked. This can help to monetise your website.


Adwords is Google’s advertising method for website owners who wish to promote their website on Google’s websites and partner websites. These adverts are displayed as Adsense ads.


By selling somebody else’s products on your website via a form of advertising, you are an affiliate. You’ll usually get paid a percentage of the value of the product. You might want to be an affiliate for car hire companies on your hotel website, or sell other sorts of products that will appeal to your audience.


Analytics allows you to find out how well your website is performing. From finding out the number of visitors your website gets each day, discovering which are your most and least visited pages, and finding what time of day is the busiest, and from which countries your visitors come from, you’ll have whole host of essential information at your fingertips. The most popular analytics software is Google Analytics, and it’s free.

Anchor Text

Anchor text is the text that’s used for a link. Many links use Click Here, rather than a useful keyword that describes where the link goes to, or just the Homepage URL. Does your website?

Article Marketing

Article Marketing is a fantastic way of sharing your knowledge, and Link Building too. You can answer popular “How To” questions related to your products or industry, and show that you are an expert in your field. What about “10 Reasons You Need a ...”, “How To Fix a ...”, “10 Things You Should Know Before You Buy A ....” or “Can ... Really Change Your Life?”. You can then syndicate these articles to article sites where they will be people looking for these sorts of questions and answers, and by publishers looking for website content. You could even modify them, and add them to your website, or use your most frequently asked questions as a basis for articles.

Find out more about SEO by choosing a letter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Email us at today, and tell us how we can help you.

Follow us on Twitter, @SouthportSEO

Ask us the questions that you want answering.

Bookmark and Share


Read all the Southport SEO SEO Tips

Latest SEO Articles